One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities.
Their latest idea? Think simple, smart and social. These guys took a page out of the Radiohead Book and created a vacation model in which you pay for your trip when you get back based on how much you think it’s worth.
Nice.
Thanks to Rubbishcorp for the snag.