It is a project he created to launch experiments off of that push the convergence of user experience, computer science and traditional publishing. From the site:
“…in what ways will the stories that we tell be affected by the ways in which we receive them, and what new forms will arise?”
“Booktwo.org will be running a series of projects…we don’t have the answer, but we’re looking forward to finding out.”
Swotter is one such project. It basically reads books to Twitter, and via Twitter to YOU. You can currently follow James Joyce’s ‘Ulysses’ right now if you just head over to BookTwo’s twitter page and click follow.
Interesting enough (and in true “rich idea” form), you read all about the project on the site, including instructions on how to run your own Swotter.